| 國立政治大學 |
2019-07 |
The Effects of Logo Frame Design on Brand Extensions
|
別蓮蒂; Bei, Lien-Ti; Chen, Yu-Shan Athena* |
| 國立政治大學 |
2019-07 |
Effects of Egoism on Service Failure Recovery
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別蓮蒂; Bei, Lien-Ti*; Cheng, Li-Keng |
| 國立政治大學 |
2018-10 |
Free the Brand: How a Logo Frame Influences the Potentiality of Brand Extensions
|
別蓮蒂; Bei, Lien-Ti; Chen, Yu-Shan Athena* |
| 國立政治大學 |
2018-01 |
The Effects of Subjective Knowledge and Naïve Theory on Consumers’ Inference of Missing Information
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別蓮蒂; Bei, Lien-Ti*; Cheng, Li-Keng |
| 國立政治大學 |
2017-10 |
Exploring the Flow Experience in the Virtual World by the Auto-driving Method
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黃增隆; Huang, Tseng-Lung; 別蓮蒂; Bei, Lien-Ti; 樓永堅 |
| 國立政治大學 |
2017 |
How the Logo Frame Impacts on Brand Extension (An Abstract)
|
別蓮蒂; Chen, Yu-Shan Athena; Bei, Lien-Ti |
| 國立政治大學 |
2017 |
Reviewing Regulatory Focus Based on Four Regulatory Forms
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Chen, Yu-Shan Athena; 別蓮蒂; Bei, Lien-Ti |
| 國立政治大學 |
2015-12 |
The effects of hedonic and utilitarian bidding values on e-auction behavior
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Bei, Lien-Ti;Chen, Ming-Yi; 別蓮蒂 |
| 國立政治大學 |
2015-01 |
Customer's perceived value of waiting time for service events
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Lin, Y.-T.;Xia, K.-N.;Bei, Lien-Ti; 別蓮蒂 |
| 國立政治大學 |
2014.03 |
Position Matters When We Stand Together: A Linguistic Perspective on Composite Brand Extensions
|
Tsai, Meng-Chun ;Lou, Yung-Chien ;Bei, Lien-Ti ;Monroe, Kent B. |
| 國立政治大學 |
2014.03 |
Position matters when we stand together: a linguistic perspective on composite brand extensions
|
蔡孟君;樓永堅;別蓮蒂;Kent B. Monroe; Tsai, Meng-Chun ; Lou, Yung-Chien ; Bei, Lien-Ti ; Kent B. Monroe |
| 國立政治大學 |
2014.01 |
ConvenienceProbe: A Phone-based Data Collection and Access System for Retail Trade Area Analysis
|
You, Chuang-Wen ;Kao, Hsin-Liu (Cindy) ;Ho, Bo-Jhang ;Chen, Yu-Han (Tiffany) ;Wang, Wei-Fehng ;Bei, Lien-Ti |
| 國立政治大學 |
2014-01 |
ConvenienceProbe: A phone-based system for retail trade-area analysis
|
You, C.-W.;Kao, H.-L.C.;Ho, B.-J.;Wang, Wei-Fehng;Bei, Lien-Ti; 別蓮蒂 |
| 國立政治大學 |
2013.06 |
Brand Power Index – Using Principal Component Analysis
|
別蓮蒂; Bei, Lien-Ti ; Cheng,Tsung-Chi |
| 國立政治大學 |
2013-07 |
Brand power index - using principal component analysis
|
Bei, Lien-Ti;Cheng, Tsung-Chi; 別蓮蒂;鄭宗記 |
| 國立政治大學 |
2013 |
POSITION MATTERS WHEN WE STAND TOGETHER: CONSUMERS' PERCEPTIONS OF COMPOSITE BRAND EXTENSION EXPRESSIONS
|
Tsai, Meng-Chun;Monroe, Kent B.;Lou, Yung-Chien;Bei, Lien-Ti; 蔡孟君;樓永堅;別蓮蒂 |
| 國立政治大學 |
2012-07 |
領導者特質、企業文化與品牌個性間之關係初探--長期歷史觀點
|
別蓮蒂;陳明怡;劉吉傑; Bei, Lien-Ti ; Chen, Ming-Yi ; Liu, Chi-Chieh |
| 國立政治大學 |
2012 |
領導者特質、企業文化與品牌個性間之關係初探─長期歷史觀點
|
別蓮蒂;陳明怡;劉吉傑; Bei, Lien-Ti;Chen, Ming-Yi ;Liu, Chi-Chieh |
| 國立政治大學 |
2012 |
The Influences of Price Dispersion and the Manufacturer's Suggested Price on Consumers' Boundaries of Acceptable Price: Expected Price as a Mediator
|
Chen, Etta Y. I.;Bei, Lien-Ti; 別蓮蒂 |
| 國立政治大學 |
2011-12 |
廣告量對品牌態度與購買率之長期影響
|
別蓮蒂;陳怡穆; Bei, Lien-Ti ; Chen, Yi -Mu |
| 國立政治大學 |
2011-01 |
Consumer Evaluations of Brand Extension: the Roles of Case-based Reminding on Brand-to-brand Similarity
|
Shen, Yung-Cheng ; Bei, Lien-Ti ; Chu, Chia-Hsien; 沈永正;別蓮蒂;朱家賢 |
| 國立政治大學 |
2011 |
Positioning Brand Extensions in Comparative Advertising: An Assessment of the Roles of Comparative Brand Similarity, Comparative Claims, and Consumer Product Knowledge
|
Bei, Lien-Ti ; Chu, Chia-Hsien ; Shen, Yung-Cheng; 別蓮蒂;朱家賢;沈永正 |
| 國立政治大學 |
2011 |
Is the New Product Yours or Mine? A linguistic Perspective on Composite Brand Extensions.
|
Tsai, Meng-Chun;Lou, Yung-Chien;別蓮蒂;Kent B. Monroe; Tsai, Meng-Chun;Lou, Yung-Chien;Bei, Lien-Ti;Kent B. Monroe |
| 國立政治大學 |
2011 |
BRAND EXTENSIONS: WHEN THE HEAD IS HIDDEN: A LINGUISTIC PERSPECTIVE ON COMPOSITE BRAND EXTENSIONS
|
Tsai, Meng-Chun;Bei, Lien-Ti;Monroe, Kent B.;Lou, Yung-Chien; 蔡孟君;別蓮蒂;樓永堅 |
| 國立政治大學 |
2011 |
MANAGING PRODUCT AND BRAND PORTFOLIOS: STAND AHEAD, NOT NECESSARY TO BE THE HEAD: WHO IS RESPONSIBLE FOR A COMPOSITE BRAND EXTENSION?
|
Tsai, Meng-Chun;Monroe, Kent B.;Lou, Yung-Chien;Bei, Lien-Ti; 蔡孟君;樓永堅;別蓮蒂 |
