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臺灣學術機構典藏系統 (Taiwan Academic Institutional Repository, TAIR)
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2019臺灣學術機構典藏
研討會
機構典藏系統RC7版本已
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Institution Date Title Author
國立中山大學 2011 善因圖片在善因行銷廣告中是仙丹妙藥嗎? 多因子實驗與神經科學的驗證 張純端; Chun-Tuan Chang
國立中山大學 2010 罪惡感訴求在綠色產品廣告是萬靈丹嗎?理論、實證與模型 張純端; Chun-Tuan Chang
國立中山大學 2009 Guilt Appeals in Cause-Related Advertising: What Are Their Effects Chun-Tuan Chang; Ting-Ting Chen
國立中山大學 2009 nfluences of Promotion Type, Promotion Framing and Product Price Level on the Effectiveness of Sales Promotion Chun-Tuan Chang; Kuang-Hao Chen
國立中山大學 2009 Advertising of Green Marketing: Influences of Guilt Appeals and Issue Proximity Chun-Tuan Chang; Shan-Min Wu
國立中山大學 2009 Do Priming and Product Involvement Matter in Blog Product Placement Chun-Tuan Chang; Ting-Ting Chen
國立中山大學 2009 善因行銷之廣告效果對於消費者購買行為之影響---理論、實證與模型 張純端; Chun-Tuan Chang
國立中山大學 2008 Influences of Message Framing and Temporal Distance on Healthcare Advertising Promotion Chun-Tuan Chang;Ya-Fen Chang
國立中山大學 2008 I Does Product-Cause Fit Really Matter in Cause-Related Marketing for Harmful Products? Influences of Fit Nature and Product Type Chia-Ying Lee;Chun-Tuan Chang
國立中山大學 2008 Intrinsic or Extrinsic? Determinants Affecting Donation Behaviors Yu-Kang Lee;Chun-Tuan Chang

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