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Institution Date Title Author
國立成功大學 2020 The effect of inter- and intra-regional geographic diversification strategies on firm performance in China Tsai, H.;Ren, S.;Eisingerich, A.B.
國立成功大學 2018 Strategic management of product and brand extensions: Extending corporate brands in B2B vs. B2C markets Liu, Y.;Foscht, T.;Eisingerich, A.B.;Tsai, H.-T.

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