臺灣學術機構典藏系統 (Taiwan Academic Institutional Repository, TAIR)

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"kayak murat"

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Institution	Date	Title	Author
亞洲大學	2012	台灣大學生喜好程度對全球品牌知覺的影響：以Starbucks和85°C咖啡連鎖店購買喜好可能性為例	Kayak, Murat
亞洲大學	2012	The Effects of Perceived Brand Globalness on Taiwanese University Students’ Purchase Likelihood: An Empirical Study of Starbucks and 85°C Coffee Chain Stores	Kayak, Murat

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