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机构 日期 题名 作者
國立中山大學 2006-06 The impact of western culture adoration of the coffee consumption of Taiwan: A case study of Starbucks Y. Su;W. Chiou;M. Chang
國立中山大學 2006-06 Psychological motives and online games addiction: A test of flow theory and humanistic needs theory for Taiwanese adolescents C. Wan;W. Chiou
國立中山大學 2006-06 The advertising effect of virtual experience versus brochure on scenic spots: The roles of consumers' cognitive preference and the order effects C. Wan;W. Chiou;H. Lee
國立中山大學 2006-06 The effects of anxiety and sadness on Travelers' decisions and perceived risk: Mood management as an active process of affect-adjustment (Competitive Paper) W. Chiou;C. Wan
國立中山大學 2006-05 A confirmatory study on customers' perceptions towards airlines' complaint handling: An attribution approach (Competitive Paper) W. Chiou
國立中山大學 2006-05 Consumers' preference shift under the deletion of common features with varying attractiveness: An examination of competing explanations (Competitive Paper) W. Chiou
國立中山大學 2006-04 The dark-side of positive illusions on second language achievements among college students W. Chiou
國立中山大學 2006-03 Using cognitive dissonance to enhance college faculty's attitude on online courses: The less-leads-to-more effect is contingent upon national character W. Chiou;C. Wan
國立中山大學 2006-02 Sexual self-disclosure in the cyberspace among Taiwanese adolescents: Gender differences and the interplay of cyberspace and real life W. Chiou;C. Wan
國立中山大學 2006-01 Second language achievements and positive illusions among Taiwanese college students: Long-term costs should not be neglected W. Chiou

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