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Institution	Date	Title	Author
國立中山大學	2009	選民對候選人刻板印象對選舉結果的影響	李予綱; Yu-Kang Lee
國立高雄師範大學	2008-12-26	代言人可信度、代言商品認知與消費者購買意願之相關研究-以王建民為例	李佑剛; Yu-kang Lee
國立中山大學	2008	Intrinsic or Extrinsic? Determinants Affecting Donation Behaviors	Yu-Kang Lee;Chun-Tuan Chang
國立中山大學	2008	A Social Landslide:Social Inequalities of Lottery Advertising in Taiwan	Yu-Kang Lee;Chun-Tuan Chang
國立中山大學	2007-08-14	Child Poverty Advertising: Are Charities Getting It Right?	Yu-Kang lee;Chun-Tuan Chang;Chyi-Lu Jang
國立中山大學	2007	All Charity Advertisements Are Not Created Equal: Influences of Message Framing, Vividness Valence, and Number Size Framing	Chun-Tuan Chang;Yu-Kang Lee;Ya-Fen Chang
國立中山大學	2007	The Roles of Product Characteristics and Framing Effects in the Effectiveness of Cause-Related Marketing	Chun-Tuan Chang;Yu-Kang Lee;Chia-Ying Lee;Te-Yao Chan
國立中山大學	2007	Child Poverty Advertising: Are Charities Getting It Right?	Yu-Kang Lee;Chun-Tuan Chang;Chyi-Lu Jang
國立中山大學	2007	Framing Appealing Advertising – Are Charities Getting it Right?	Chun-Tuan Chang;Yu-Kang Lee
國立中山大學	2007	All Cause-Related Advertisements Are Not Created Equal: Influences of Product Characteristics and Framing Effects on Consumer Purchase Decision	Chun-Tuan Chang;Yu-Kang Lee
國立中山大學	2007	Gender Electioneering: Issue versus Image Style and the Decision to Go Negative in Political Advertising	Yu-Kang Lee;Chun-Tuan Chang
國立中山大學	2007	All Political Advertisements are Not Created Equal: Influences of Political Sophistication and Candidate Credibility on Political Advertising	Chun-Tuan Chang;Yu-Kang Lee
國立中山大學	2007	候選人性別與其廣告焦點對於選民投票行為之影響--- 理論,實證與模型(I)	李予綱;Yu-Kang Lee
國立中山大學	2007	Who Gives What to Charity? Characteristics Affecting Donation Behavior	Yu-Kang Lee;Chun-Tuan Chang
國立中山大學	2006	Social Inequalities of Lottery Advertising on Consumer Welfare	Yu-Kang Lee;Chun-Tuan Chang
國立中山大學	2006	Do Political Sophistication and Candidate Credibility Matter to Political Advertising?	Yu-Kang Lee;Chun-Tuan Chang
國立中山大學	2005	Influences of Message Framing and Political Sophistication in Political Communication: An Experimental Study in Taiwan	Yu-Kang Lee;Chun-Tuan Chang
國立中山大學	2005	The Moderators of Statistical Formats of Product Efficacy and Graphical Display on Framing Message Effectiveness Relationship	Chun-Tuan Chang;Yu-Kang Lee
國立中山大學	2005	台灣公益彩券之廣告效益面面觀	李予綱;Yu-Kang Lee; 張純端;Chwen-Duan Chung
國立中山大學	2005	Social Impacts of the Public Welfare Lottery: An Empirical Study in Taiwan	Yu-Kang Lee;Chun-Tuan Chang
國立中山大學	2005	New Government, New Language? The Third Way Discourse in Taiwan	Yu-Kang Lee
國立中山大學	2004	Influences of Message Framing and Political Sophistication in Political Communication: An Experimental Study in Taiwan	Yu-Kang Lee;Chun-Tuan Chang
國立中山大學	2004	Influences of Message Framing and Political Familiarity on Political Communication – An Experimental Study in Taiwan	Yu-Kang Lee;Chun-Tuan Chang
國立中山大學	2003	Social Welfare Effects of the Public Welfare Lottery: A Taiwanese Case	Yu-Kang Lee;Chun-Tuan Chang
國立中山大學	2003	The Welfare Effects of the Public Welfare Lottery: Evidence from Taiwan	Yu-Kang Lee;Chun-Tuan Chang

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