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Institution	Date	Title	Author
國立成功大學	2011	Brand equity, relationship quality, relationship value, and customer loyalty: Evidence from the telecommunications services	Chen, CF; Myagmarsuren, O
臺大學術典藏	2002	Brand Equity: Definition, Valuation and Equilibrium Efficiency in a Duopolistic Industry	Chou, Shan-Yu; Chou, Shan-Yu
國立臺灣大學	2002	Brand Equity: Definition, Valuation and Equilibrium Efficiency in a Duopolistic Industry	Chou, Shan-Yu
臺大學術典藏	2020-03-06T03:42:44Z	Brand Equity: Definition, Valuation, and Equilibrium Efficiency in a Duopolistic Industry	SHAN-YU CHOU; 周善瑜(Shan-Yu Chou)
國立政治大學	2001	Brand Evaluation and Its Antecedents of Chinese Internet Portal Sites	魏秉慈; Wei, Ping-Tse
元智大學	2012-07-03	BRAND EXPERIENCE MODEL: EXPLORING THE MODERATORS OF PRODUCT CATEGORY, CHANNEL TYPE AND CONSUMER SHOPPING VALUE	Yan-I Chen; Pei TIng Lin
淡江大學	2015-07-20	Brand extension and customer WOM: Evidence from the Sports industry	陳水蓮; Yeh, Yu Ting; Chen, Shui Lien; Tsai, Yi-Fen
淡江大學	2011	Brand extension of switching e-channel brand to offline channel brand	盧瑋婷; Lu, Wei-Ting
淡江大學	2012	Brand extension: using parent brand personality as leverage	Angelina Nhat Hanh Le, Cheng, Julian Ming Sung, Lee, Yueh Hua; 李月華; 陳梅霞; Jain, Megha
國立政治大學	2011	BRAND EXTENSIONS: WHEN THE HEAD IS HIDDEN: A LINGUISTIC PERSPECTIVE ON COMPOSITE BRAND EXTENSIONS	Tsai, Meng-Chun;Bei, Lien-Ti;Monroe, Kent B.;Lou, Yung-Chien; 蔡孟君;別蓮蒂;樓永堅

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