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Institution	Date	Title	Author
國立政治大學	2001	Brand Evaluation and Its Antecedents of Chinese Internet Portal Sites	魏秉慈; Wei, Ping-Tse
元智大學	2012-07-03	BRAND EXPERIENCE MODEL: EXPLORING THE MODERATORS OF PRODUCT CATEGORY, CHANNEL TYPE AND CONSUMER SHOPPING VALUE	Yan-I Chen; Pei TIng Lin
淡江大學	2015-07-20	Brand extension and customer WOM: Evidence from the Sports industry	陳水蓮; Yeh, Yu Ting; Chen, Shui Lien; Tsai, Yi-Fen
淡江大學	2011	Brand extension of switching e-channel brand to offline channel brand	盧瑋婷; Lu, Wei-Ting
淡江大學	2012	Brand extension: using parent brand personality as leverage	Angelina Nhat Hanh Le, Cheng, Julian Ming Sung, Lee, Yueh Hua; 李月華; 陳梅霞; Jain, Megha
國立政治大學	2011	BRAND EXTENSIONS: WHEN THE HEAD IS HIDDEN: A LINGUISTIC PERSPECTIVE ON COMPOSITE BRAND EXTENSIONS	Tsai, Meng-Chun;Bei, Lien-Ti;Monroe, Kent B.;Lou, Yung-Chien; 蔡孟君;別蓮蒂;樓永堅
亞洲大學	2011.08	Brand Franchise and Tourist’s purchase intentions in Tourism Destination – The Moderating Effects of Destination Familiarity	林宜欣;Lin, Yi-Hsin
東海大學	2010-10	Brand Growth Strategies for Asian Companies	郭炳宏; 吳佳豪; Kuo, Ping-Hong; Wu, Chia-Hao
國立臺灣科技大學	2011	Brand image strategy affects brand equity after M&A	Lee, H.M.;Lee, C.C.;Wu, C.C.
臺大學術典藏	2022-05-17T02:35:24Z	Brand interchangeability of pepsinogen tests in the real-world setting after eradication of Helicobacter pylori: a community-based study	Chiang, Tsung-Hsien; Chen, Yen-Nien; Chen, Yi-Ru; Tseng, Yu-Hua; Shieh, Chun-Fu; Liu, Cheng-Ying; Chiu, Han-Mo; Chiang, Hung; CHIA-TUNG SHUN; Wu, Ming-Shiang; Lin, Jaw-Town; Lee, Yi-Chia

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